I challenged myself to rebrand Tipsy Cow, a beloved burger bar in downtown Madison. Known for their affordable savory food and good vibes, they offer an ever-changing selection of craft beers from around the country. I took a different approach to give them refreshed look that would match what they offer to their customers. All the images were illustrated and then turned into prints using linocuts. From the handprinted shirt to the patterned deli paper, attention to detail was a must to give Tipsy Cow a complete and cohesive rebrand.
Brand Identity | Layout | Illustration | Photography