Round Rock is a fictional shop created from the ground up. As a custom jewelry shop, they are well-rounded in their talents and what they offer to their clients. Their one of a kind pieces are enhanced with precious stones. With these two things in mind, the name Round Rock was developed.
The company's mission is to connect people with each other by delivering unique and timeless jewelry for its clients. The concept was to be feminine, bold, and versatile. I created the main logo with thick brush strokes accompanied by delicate hand lettering to highlight the brand’s aesthetic. The pattern hints at the elegance of jewels and diamonds.
Brand Identity | Handlettering