River Alliance of Wisconsin

River Alliance of WI

Motion Design

River Alliance of Wisconsin

The goal of this video was to create a kinetic typography animation to show what the River Alliance of WI mission statement is. I chose to add light blue and white to the orange and black logo colors to enforce the image of water. I used a similar typeface to the actual logo to create the type. I wanted to show the words through a combination of effects and different motions. A water effect was also added on some of the words to bring them to life. I incorporated a variety of motion transitions to make the video more interesting.

Motion Design